Magento is one of the most popular ecommerce applications. Not only is it open source, but it boasts an abundance of features and customisation options as well. This is why people are advised to use the services of Magento developers. After all, it can be tricky to navigate through all of the options that are available if you are new to the platform. This is especially the case when you consider the fact that Magento is updated all of the time. A trained Magento developer can help to ensure you get the most from your e-store. Keeping that in mind, let’s take a lot at some of the top trends we except Magento developers to utilise throughout the year ahead.
The Year Of The Mobile
There is only one place to begin and this is with m-commerce. 2015 is definitely going to be the year of the mobile. In fact, it is predicted that online sales conducted on smartphones will increase by approximately 25 per cent. Therefore, a lot of Magento professionals will find themselves working on this side of things for the year ahead. They will be optimizing stores for mobile usage, creating mobile marketing plans and dealing with the creation and implementation of apps as well.
Cross Device Tracking
A lot of professionals feel that this is the year whereby cross device tracking will make a big difference. This will give developers the ability to see how customers dot between different devices and whether they buy across all devices or only merely on some of them. Professionals will be able to establish patterns in order to get a better understanding of their customers and the effectiveness of their presence on each device.
Recreate The Feeling Of A Physical Store
This year a lot of Magento professionals will be focusing on ensuring their clients e-stores have all of the benefits of a physical store. You will notice that nowadays for instance a lot of online retailers are offering a free delivery option, as this is one of the major advantages stores still have over e-stores. Nevertheless, this year there will be steps to generate interactive solutions where customers can gain further information about products and ask any questions they may have.
Something else that cannot be ignored is the popularity of social media. From Facebook and Twitter, to Google+ and Pinterest, there is now an unbelievable number of different ways to reach consumers. You can engage customers via these platforms and this can lead to greater sales. Inform them of any special offers or discounts you have running. Post a product video. Run a competition. There are so many ways you can catch the consumers attention in order to drive sales. Nevertheless, we can also expect these social media pages to turn into e-stores themselves, i.e. a place where vendors sell their products directly.
Last but not least, we have already seen how e-stores are becoming more personalized and tailored in their marketing efforts. This is something that will definitely continue throughout the year ahead. Everything from e-mail marketing to the e-store itself will be personalized in relation to the viewer’s behavior and preferences. This will drive sales as a consequence.
So there you have it – five top trends to look out for over the year ahead. You can expect everything from social commerce to cross device tracking to really make their mark throughout 2015.