Exhibition stands of any type are necessary if you will be attending an exhibition, trade show, or you will be holding a conference where you will be a speaker or where your company will be represented. When it comes to exhibition stands, there are two general types—generalized exhibition stands and bespoke or custom stands. The benefit of choosing a general stand is that it will cost a business significantly less to invest in. But in the long-term, it is the bespoke stand, which will deliver a far greater return on your investment.
If you are deliberating between choosing an affordable stand and one which is customized for your brand and company, we have a few points to make in favour of bespoke stands, starting with:
Sharing Your Brand the Way You Want To
Your brand is unique, and the only way to convey that to potential clients and customers is to choose one-of-a-kind promotional tools. Bespoke exhibition stands, like those produced by Nimlok UK, immediately set your brand apart from the competition. Visitors immediately get a sense of what your company is about without any confusion, and they know that your exhibition is one they need to see.
Making Yourself More Memorable
Ask anyone who has attended a trade show about what businesses they remember seeing there, and most will only be able to name a handful of brands. This is surprising when they had, in fact, visited the booths of several more.
The brands which are the most memorable after a trade show are those that took the time to invest in bespoke exhibition stands. This is because bespoke stands allow visitors to enjoy the full experience of your brand. By tapping into their emotions with your brand messaging, colours, and products, you will then be more memorable and likely to receive a phone call from that client or customer than your competition who arrived with a generalized stand.
More Attractive and Engaging
There will be countless businesses vying for the attention of the very same people you are trying to attract to your space. The best way to attract individuals to you is to have an attractive and visually engaging stand, which reflects your brand and provides visitors with the opportunity to engage with your brand on a personal level. Companies that specialize in bespoke exhibition stands will be able to do more than offer rich graphics and great designs. They will be able to engage your customers in a variety of ways, including:
- Games and quizzes
- Virtual environments
- Augmented reality
- Media centres
A Better Promotional Tool
At the end of the day, a bespoke exhibition stand will represent your brand significantly better than a general stand. If you are taking the time to be at a trade show and are spending the money to rent space, do it right the first time. Get the most out of your investment in the trade show and come prepared with a bespoke exhibition stand.