One of the major destinations for trade shows in the Northern European region, Hamburg boasts itself as an economic powerhouse. With trade shows held throughout the whole year, it is a must for your company to be present as an exhibitor there if you want to establish your brand in Europe and internationally. The increased exposure will help you grow your clientele. Having a great exhibition stand is the best way to capitalise on your trade show presence. Luckily, experts like nStands exist to help you find the perfect Hamburg trade show booth based on your exact requirements, budget limitation and preferred design.
As a matter of fact, Hamburg is a prime business location in Europe. As a major port city, Hamburg is driven by the maritime industry. Its other key industries include aviation, creativity, healthcare, life sciences, logistics, media and Information Technology, and renewable energy. Thanks to the strong purchasing power of people in Hamburg as well as its highly-developed infrastructure, its highly-skilled workforce, its business-friendly policies and its great quality of life, the city is Germany’s largest trading centre.
With foreign investment in Hamburg increasing drastically since the mid-nineties, there is no doubt that exhibiting at trade shows in Hamburg can bring you a great amount of exposure. This will, in turn, help you expand your customer base. As an exhibitor, you will also get the opportunity to establish and reinforce your brand among key players in your industry. Moreover, having your product tested at trade shows will allow you to obtain immediate feedback from people who generally have a good understanding of the industry. In addition to this, you can easily gain information about your competitors and about latest trends in your industry and even develop potential partnerships!
With hundreds of other vendors present at trade shows, it is essential to be able to set yourself apart. The first thing to do is to have a great exhibition stand. An exhibition stand which has an original and creative design and which is sturdily built is the best option to project your brand image at the forefront. Even if people do not yet know about your product, they will definitely notice a well-designed exhibition stand and will be drawn to your booth. Of course, your product should also be engaging. Then, it is up to your marketing team to interact with your audience and convert them into leads.
Given the importance of having a well-designed stand when exhibiting at trade shows, it is recommended to consult a professional for the design and construction of your stand. You could always come up with your own design or use a modular stand, but it might not work in the favour of your brand image. To avoid poorly representing your brand image, it is better to have a tailor-made stand. This also helps you to stand out from the crowd and to increase people’s interest in your product, especially if they are new to your product. To ensure an optimal return on investment for the construction of your exhibition stand, make a comparison of the different offers from the best stand suppliers and negotiate for the best one.
A tailor-made exhibition stand increases your chances of success at trade shows. Name your budget and a professional stand designer will be able to optimise it. Finally, train your marketing team and ensure that they interact with every visitor at your booth and that they follow up with them afterwards. This will help increase the rate of leads-to-sales conversion and even potential long-term clients.