SEO or search engine optimization is a set of strategies, approaches and techniques that can prepare our websites for better presence in major search engines. To the uninformed, SEO could be thought as comparable to alchemy. Although SEO is actually based on simple concepts, only a few know how it really works. In fact, some SEO experts are still disagree on a number of concepts. Although many basic SEO tasks can be performed with little cost, more serious campaigns to gain top presence in specific niche won’t be a cheap endeavour. In this case, we should be careful about allocating valuable resources and money.
Beginners should be very clear about goals that they try to achieve, by accomplishing things accordingly. We need to have the zeal and technical skill to achieve these objectives. It means that we should prepare ourselves of the gruelling, multi-month effort and this may require enough discipline, money and time. We may need to decide which techniques and tools that we can produce to get the best ROI (return on investment). We may eventually fail, if we spread our resources too thin.
There’s no SEO guide that can assure top position in the first search result page overnight. We shouldn’t believe people who claim that they can achieve this and it is quite probable that do this in a rather unethical way. It may be possible to cheat the system, but often Google’s wrath will eventually land upon us swiftly and we will be blacklisted permanently. It means that our website will never have the ability to achieve good ranking, even if we switch to purely legal methods. We need to prepare ourselves for the long haul if we are particularly serious about SEO. In the end, our diligence and patience will pay off. SEO shouldn’t be overly complex, if we can rest on basic principles.
Our content must be timely, unique, relevant and valuable. It should be machine-readable and genuine SEO effort will take time to produce favourable results.
We could start with try adding valuable content and before we even mention anything about SEO, we should know that we have something valuable and unique to offer to the world. We should be honest with ourselves that some people will actually want it. We should remember that we are competing with many websites and theoretically, we will need to spend a lot of time and money to achieve the coveted position in the first page. We shouldn’t expect to get enough visitors if our services, products and content are not appealing.
Obviously, we shouldn’t give up too fast, because many companies with great services and products are unable to get through, because they do SEO campaigns improperly. In general, they will come if we are willing to build our presence. Google and other major search engines will ignore us we don’t make compelling cases. In many cases, we are not the only person or company in the world with super-hot products, like Apple iPhone.