Since the very inception of home television shopping business in the 90s, the scenario has come very far from where it started. Earlier it used to be false and magical products, impractical solutions, and dubbed TV shows that felt nothing close to real.
Times have drastically changed now with more and more teleshopping channels turning to digital space for a convincing appeal. ‘Television commerce channel’ is believed to be a big thing with most DTH operators today jointly with consumers starting to place trust in teleshopping with ease now.
Let’s scour through the teleshopping channels having a website also running TV shows online:
An Indian teleshopping channel, Teleshop is one of the widely trusted brands when it comes to home shopping in India. Their portfolio of products ranges from men and women clothing, home & kitchen products, health & beauty, sports & fitness, and basic electronics stuff. Expect some great offers, festival and season discounts, and cool money-saving combos that are too good to resist.
Gemporia now Indology
Probably one of the oldest and most trusted online gemstone shopping sites and channels in India, Gemporia is now revamped as Indology with a wider portfolio of products added to its base. Gemporia has a teleshopping channel that airs 24*7 and showcases some of the finest gemstone jewelry products available online. The product base has now been increased to clothing, accessories, bags, shoes, and décor items.
Home Shop 18
Home Shop 18 is probably the first entrant in the field of teleshopping channels that grew up to acquiring a website later. From its very start, it was looked upon as one of the most reliable teleshopping channels with TV shows online having great offers and discounts. Their massive band of products has every possible category from clothing, home & kitchen, health & beauty, footwear & accessories, jewelry, kitchen & home appliances to digital products.
Following Home Shop 18’s footsteps, Shop CJ penetrated the home shopping territory soon after. With almost similar lineage of products, Shop CJ’s online TV show is as popular and reliable as the website with Indian audiences.
Known as the king of bargain shopping on television, Naaptol’s online TV shows and website deals are hugely popular with Indian target market for its amazing discounts, offers, and combos.
With trade pundits and industry insiders predicting an upsurge in the arena of television commerce channels, guess there are more than ways consumers are going to be benefitted with fabulous deals.