5 Sales Management Software Tools That Can Actually Empower the Performance and Effectiveness of Your Sales Initiatives

Sales management is a really sweaty piece of work, but the proper sales management software can make it all a breeze contributing toward your sales soaring.

An intelligent sales management is a key to a competitive edge, customer loyalty and company’s profitability. To achieve these business outcomes, sales teams should be armed with a powerful technology that will put an entire sales process on autopilot, thus leaving no space for human errors, downtimes, and lost opportunities. The sales management software is this very technology aimed at helping organizations improve sales performance and ensure a steady income growth.

The competencies of a right sales management system are next to endless: it can monitor and control all the accounts and transactions, track customer behavior in the social media, store and provide an access to the vital data, evaluate the reps’ effectiveness, manage orders/invoices, capture, score and transition leads through the pipeline, and exercise lots of administrative functions. The carefully selected sales software drives numerous benefits, the main of which include:

  • Strategic account management
  • Leveraged analytics
  • Accurate forecasting
  • Effective inventory management
  • Accelerated deal closure
  • Manual task automation
  • Improved lead sources management
  • Better customer engagement
  • Reduced work-related stress and increased employee satisfaction

Though a professional sales management software is a great helper for all organizations regardless of their size and type of industry, selecting the best one is still a daunting challenge. Our list of the most advanced tools will aid you in making the right choice.


5 Sales Management Software Tools That Can Actually Empower the Performance and Effectiveness of Your Sales Initiatives

Being an all-time top-notcher amongst online sales software solutions, bpm’online delivers complete sales force automation through ready-to-go reference processes to manage every stage of a sales cycle – from lead acquisition to repeat sales. Bpm’online is the first platform that has incorporated processes for sales, marketing and customer service into one multifunctional bundle in order to take control over a whole customer journey and provide an excellent buying experience.

The sales product is available in three different editions (team, e-commerce, enterprise) to fit a business model of any company. The outstanding feature of this cutting-edge sales software is that it provides an ability to define a strategy for each deal, monitor competitors, prospects and customers on the website and social networks, develop personalized marketing campaigns and manage orders, invoices and payments in one place! A set of sophisticated tools complement the bpm’online’s value:

  • Business process engine
  • Comprehensive customer view
  • Content and document management
  • Contract management
  • Field sales management
  • Forecasting and analytics
  • Inventory management
  • Knowledge database
  • Lead lifecycle management
  • Mobile app
  • Opportunity management
  • Payments processing
  • Product/service portfolio
  • Project and task management
  • Seamless synchronization and data migration
  • System customization
  • Team collaboration panel

Toast CRM

5 Sales Management Software Tools That Can Actually Empower the Performance and Effectiveness of Your Sales Initiatives

A decent sales productivity platform for small to medium restaurants, Toast CRM can coordinate the front office personnel, manage orders and inventory, automatically collect customer data from different channels and segment client profiles according to specific parameters, track prospects, streamline the document flow and generate insightful reports on business and members efficiency. Such a smart SaaS software for sales management can be very beneficial when it comes to developing loyalty programs and target marketing campaigns. To help cafes boost customer satisfaction, Toast CRM comes with:

  • Customer data management
  • Order management
  • Lead generation and scoring
  • Sales tracking
  • Opportunity management
  • Pipeline reporting

Cratio CRM

5 Sales Management Software Tools That Can Actually Empower the Performance and Effectiveness of Your Sales Initiatives

Fully-loaded Cratio CRM is considered one of the best software for sales management for growing companies looking to organize promotional activities, capture leads from various sources, process customer inquiries, delegate tasks to the responsible users and ensure consistent team collaboration. Cratio can become a real business hub as it can orchestrate marketing, sales and payments initiatives. The key features of this funnel management product include:

  • Lead management system
  • Sales activities management
  • Prospects, customers, and pipeline reporting
  • Customer communications
  • Quotation
  • Task planner
  • Customization, integration, mobile access
  • Opportunity management

Base CRM

5 Sales Management Software Tools That Can Actually Empower the Performance and Effectiveness of Your Sales Initiatives

Being highly competitive with the best sales management software machines, Base CRM is meant to accelerate everyday processes, support a pipeline visibility and build strong relationships with customers. The product features automatic scoring rules to let salespeople focus on the most profitable leads and deals. Solid CRM capabilities provide a holistic view of each contact in a database while powerful filters allow for sorting customers into specific audiences. Real-time insights and dashboards show the revenue drivers and allow to see how employees are succeeding in achieving corporate goals. Other benefits of this sales management tool are:

  • Pipeline and opportunity management
  • Activity management
  • Territory and quota management
  • Contact and account management
  • CRM functionality
  • Price list and order management
  • Email marketing
  • Lead capturing, qualification, nurturing
  • Reporting and forecasting


Suitable for both sales and marketing automation, InTouch is meant for small companies and start-ups with tight budgets and big ambitions to grow further. This sales software provides a standard yet essential framework to manage contacts, marketing activities, leads and customer interactions in one place. Besides this, such a solution can automate regular tasks to help staff work smarter with fewer efforts. The highlights of this application are:

  • Contact database maintenance and auto-enrichment
  • Email marketing
  • Automated campaigns
  • Sales pipeline
  • Survey tools
  • Calendar and tasks
  • Social media management
  • Third-party integration
  • Tailor-made reporting
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