Marketing Automation is a must for all the companies wishing to take their business to the next level and strengthen their position in the industry. Marketing Automation Software systems are unique tools that help you automate marketing tasks and campaigns and improve your productivity.
Marketing automation tools have become inseparable parts of every marketing department as they increase your department’s effectiveness by reducing human interaction.
The marketing software market has really much to offer and it never stands in one place. This industry is one of the most rapidly growing ones. Marketing automation solutions offer a range of effective tools and features to optimize your company’s workflow and automate business processes, so let’s get acquainted with the most important and productive ones.
Key Features and Tools Marketing Automation Software Systems Offer
- Creation and segmentation of marketing campaigns and marketing journeys
- Contact and channel management
- Lead nurturing and management
- Analytics, reporting, tracking, scoring and testing
- Website visitor tracking
- Customization and integration
- Drag-and-drop features
- Customer support via various communication channels
- Marketing automation analytics
- Event organizer
- Landing pages, web forms, surveys, etc.
So, these are the key features and tools needed to achieve the best results possible, but what about software systems? The number of marketing automation software systems is rather high, but not every system ensures quality. Our staff has compared the top systems in the market and chose one that had all the features listed above; this system is also top rated by industry experts. The system is called Bpm’online https://www.bpmonline.com/marketing, an all in one solution to boost your marketing and improve business processes. To learn more about this system, as well as several other good options, please visit the following website http://emailmarketingsoftwares.org/marketing-automation-software/