In the past, business was a Windows-only area. Every big business ran software from the Redmond giant, while other systems such as Macintosh and Linux were seen as something of an industry joke. Due to the Macintosh’s incompatible chip architecture, it was seen as a specialist machine that many software designers refused to code for.
However, in recent years, Macintosh computers have started running on the same Intel architecture as most PCs, and – due largely to good marketing, a sleek design scheme, and long battery life – have started to see a renaissance in the business world. In 2007, Apple bolstered their business prowess with the first truly successful slate smartphone, the iPhone, and they followed it up with the most popular tablet device, the iPad. Because of this, many businesses now make use of Apple devices to run things. This includes the running of solutions such as CRM solutions. For this reason, finding the best cloud CRM software for Apple devices is very important for many businesses.
What Does CRM Do?
CRM (Customer Relationship Management) software is an important part of managing a business. It is software that is used to manage every facet of a business’ interactions with its customers, ranging from communications to storage of payment details. Of course, such software is incredibly important for even the smallest business, as it saves a lot of time and hassle when dealing with customer information. With the advent of the Cloud, this sort of software solution has ceased to be a prohibitively expensive option for smaller businesses, and a lot of the incompatibility issues associated with Apple devices are no longer issues.
To The Cloud!
So what does the Cloud do? The Cloud is a set of servers and processors which can store information and run software separate to the device accessing them. This means that rather than having to buy powerful computers and servers, your business can instead simply access the software and run it in the Cloud from a range of devices with an Internet connection. This means the software is more likely to be compatible across the range of Apple devices than more traditional solutions. Similarly, the Cloud offers a range of new tools to help with customer management, such as analytics and collaborative tools that your business can use from a range of different devices.
Compatibility Is Not Assured
Of course, not all Cloud CRM solutions are accessed through a web browser. Some offer their own special client to manage the software, which means that compatibility is not a guaranteed thing. When researching the best CRM software for Apple devices, it is important to keep in mind that Apple and Windows are not the same, and so making sure to read the specifications carefully could save you from making a costly mistake. Similarly, reading reviews from other professionals who have invested in the software will give you an idea of how well the software runs on their devices. This will allow you to make an informed decision to suit your business and its clients.