Let’s face it, being forgettable isn’t a good thing. When creating your storefront sign, you need to keep that in mind. With so much competition from other businesses and organizations around you, it’s important to ensure you have a sign that is memorable and eye-catching.
When it comes to the designing of your sign, there are several ways to make it more appealing to look at. Having been backed up by science, these ideas may just provide you with the inspiration you need to make your sign the one that customers see first.
Strangely enough, outdoor retail signs and storefront signs can actually benefit from slight imperfections. This includes breaks in symmetry and sections that are off point. These imperfections are eye-catching, as the human eye can spot them easier than signs that have been perfectly designed. These particular signs just stand out from the crowd in an effortless fashion.
A point worth noting here though is that these imperfections should be deliberate. Don’t think you can create a flimsy-looking sign and have it look visually appealing.
An eye-catching sign is often dramatic in some way or another. While you certainly don’t have to make your signs for business look dramatic if you don’t want to, this is just one particular method you can use in order to stand out from the crowd.
If you want your sign to be dramatic, think about bright or contrasting colors. Also think about making your sign look 3D. Studies have shown both types of image are really hard to ignore.
Perhaps the most obvious way to get your sign to stand out is to make it look unique. After all, unique things encourage second glances, and even encourage people to talk about them.
To make your sign unique, you can look at everything from the color of it, to where you place it. You can also work on improving its context. For instance, if it’s surrounded by trees and other signs, it’s easy for it to get lost in a sea of visual stimuli. If, however, the sign is placed somewhere that nothing detracts from it, it’s going to be far more noticeable. How much you want to play around with sign uniqueness probably depends on your industry and your brand image.
Before Designing Your Sign, Think Things Through
If you weigh up your ambitions and figure out your client base, it’ll become a lot easier to design eye-catching business signage. You’ll figure out ways to implement the ideas above, without compromising your reputation or image.