Establishing Proper Hygiene For Your E-Mail List

Proper e-mail list hygiene might seem like just a detail of little importance, but in fact it can bring you more benefits than you’d suspect. The first step is getting a trusted e-mail list verification service – if you don’t know any yet, you might want to try It will help you to clear out your e-mail list and get the most out of your e-mail program. Still, there are a number of other helpful tips that you can follow. By reading on to learn more, you can get rid of all the invalid and non responsive e-mail addresses on your list once and for all!

  1. Don’t Buy a List From a Third Party Vendor

Buying e-mail lists from third party vendors allows for a few short term benefits, but is not recommended over the long haul, for a variety of reasons. The file that you purchase will typically contain a few helpful leads and a host of inactive accounts. These lists tend to place you in the inboxes of people who are not looking for the goods and services you are providing and this means that you will be sent to their spam folder expeditiously.

  1. Get Rid of Accounts That Are Not Linked To A Person

All of the role accounts on your list need to be removed as quickly as possible. If the account is info, support or abuse related, this is a sure sign that it needs to be removed from your e-mail list yesterday. In all likelihood, these role accounts are not opting into your list on their own, so remove them from your list as quickly as possible.

  1. Seek Out Your Invalids and Bounces

While the majority of e-mail systems will remove hard bounces within two failed attempts, it is in your best interests to make sure that your account is set up to do so. By ignoring the repeated bounces, you are negatively impacting your company’s metrics and causing your delivery rates to dwindle. If you are sending continuous messages that receive zero engagement, this is a sign that you need to remove your inactive accounts.

  1. Examine Your Engagement Metrics

If you are confused about how to find out more about which accounts on your e-mail list are inactive or non responsive, take time out to consult with your engagement metrics, as they will allow to find out more about who is actually engaging with your correspondences and who is sending them straight into the spam folder or even their trash bin. You can also find out how many people have unsubscribed from your e-mails.

  1. Double Opt Ins

One of the best ways to make sure that your subscribers have opted in and are fully on board with receiving your message is by requiring a double opt in. This keeps e-mail recipients from opting in by mistake and opting out when they realize that your messages do not cater to their specific needs. Finding out who truly wants your e-mails helps you whittle that list down much more quickly.

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