In recent years, advertising businesses, products, and services through social platforms have become the norm, and Instagram among them (in addition to other traditional marketing platforms, such as Click2sell.co, for example). Nowadays, companies and brands of all shapes and sizes are using Instagram (IG) to reach out to a wider audience, and for a good reason. This is because this huge social media platform has become one of the best places to gain brand exposure.
One of the reasons that IG is a platform that businesses must take advantage of is that it offers companies and marketers easy access to the most advanced social media advertising targeting options. This is all thanks to Facebook CEO Mark Zuckerberg, who bought Instagram 7 years ago, in April 2012. Facebook is known to have one of the most innovative advertising platforms on social media (called Facebook Ads), which allows you to advertise to a target audience according to many different categories such as age, sex, location, interests, behavior, and the like. Because of this, these features are now available on IG.
So, what does this mean for you?
Using IG and Facebook to advertise to more people means you can gain lots of highly-targeted potential clients, and quite quickly even.
Getting more followers on Instagram
Growing a loyal and engaged following on Instagram isn’t easy. Here are a few tactics to help you ease the process:
- “Steal” your competitors’ followers.
Your closes competitors will most likely have already done the hard work for you. They will already have the kind of audience that you want to target on their followers’ list. So imagine if you could entice those people to choose your business or brand instead.
If you want to “steal” those followers, the first thing you need to do is follow these people. Then, interact with them by liking some of their posts or commenting on them. After that initial interaction, many of them will most likely follow you back.
- Use sponsored posts and product reviews.
Take advantage of the influence that influencers have on IG users.
One of the most popular tactics to get more Instagram followers used by many marketers nowadays is using famous Instagram personalities to promote their products or services to a broad audience. The first thing you need to do is look for users with 20,000 and above followers. Then, ask those influencers who have promoted similar or related products or services like yours, and check if they can promote your brand for a fee. You can then repost the sponsored posts and reviews to your own IG account to entice more followers.
- Don’t forget to use the right #hashtags.
Hashtags are a core acquisition strategy that will help potential customers find you better on social media. Your posts will be easier to find if you use the right #hashtags that are specific to your niche and content.
But for your hashtags to be effective and create lasting results, you need to use words that are relevant to your business, niche, and the products you’re offering. You’ll need to do proper keyword research to ensure that you’ll only use hashtags with words that describe the elements mentioned above in the most accurate way possible.
- Post on the best times of the day.
Use tools like IconoSquare to analyze and determine the best times to post on your IG account. Then, schedule your posts for the entire week or month using tools, like Latergram, Buffer, Schedugram, etc.
- Take advantage of various advertising platforms.
There are many ways to advertise on Instagram. One of which is to use tried and tested methods, like the Click2sell platform.
Instagram has been proven to be one of the best marketing channels online. Use it wisely, and you’ll be able to gain more followers and eventually, more customers.