text message marketing

For a lot of us mobile users, texting is a fun, easy way of keeping in touch with people. It’s convenient, inexpensive, and doesn’t require immediate action; you can take your time reading or responding to a text. Try that with a phone call! For folks in marketing or who own a business, texting is …

It can be hard for the “little guy” to compete with the “big dogs” in the business world. Big companies have big budgets, with access to more resources and personnel. By virtue of their size, they can reach more people because they have pockets that are deep enough to spring for big, splashy campaigns. How’s …