Millennials: The Next Gen Car Buyers


The automotive industry in India is witnessing a huge boom. According to Society of Indian Automobile Manufacturers (SIAM), the apex national body representing the Indian automobile industry, the sale of passenger vehicles increased during the year 2016-2017 and analysts predict that this trend is most likely to continue in 2017-2018.

Numerous auto manufacturers are introducing stylish, high-tech, and contemporary cars in the Indian market. Nothing catches the attention of millennials than such high-tech and luxurious cars.

The following are four best-selling cars that millennials opt for:

Maruti Suzuki Ignis

With seamless shifting and a smoother driving experience, the Maruti Suzuki Ignis has a lot to offer. Millennials drawn to this premium car also have an option to customize their Ignis and stand out from the crowd. The Maruti Suzuki Ignis surely targets the new generation with its unique and off-beat styling.

Honda WR-V

Millennials opt for the Honda WR-V due to its sporty looks and spacious, yet comfortable interiors. This car boasts of numerous safety features such as Electronic brakeforce distribution (EBD), Anti-lock Braking System (ABS), and dual front airbags, among others. Other specifications include the electric one-touch sunroof, automatic climate control, and touchscreen infotainment system.

Renault Kwid

The Kwid comes with an SUV-like distinctive look. This Renault model has been built on new design and hence attracts the attention of young car buyers. The Renault Kwid offers numerous features to the Indian customers such as a raised bonnet, squared-out bumpers, navigation system, and high ground clearance, besides others.

Maruti Suzuki Vitara Brezza

Another Maruti Suzuki model in this list, the Vitara Brezza seems to be designed exclusively for the millennials. This compact and mini SUV comes in a diesel variant and offers a fuel economy of 24.3 Kmpl. What’s more, is that this model has been certified for offset and side impact crash test norms, thus offering customers the best in terms of safety.

As the demand for trendy, yet budget-friendly cars is increasing by the day, automobile manufacturers are introducing cars to suit such tastes and preferences. Car makers are keeping themselves abreast of the latest buying trends of the millennials in order to deal with competition effectively.

The following four points highlight the trends:

  1. In this tech-savvy world, it is only obvious that millennials search the Internet while making a car purchase. They obtain information about various car models and their specifications through the Web. Further, they also browse options for car insurance online.
  2. Millennials take their time while deciding which model they should go ahead with. They consider numerous aspects such as price, likes and preferences, budget, online reviews, and specifications, besides others.
  3. Another aspect to note is that millennials like to impress people with their lifestyle, taste, and style. Hence, they opt for cars that are a reflection of their personality.
  4. Millennials also prefer latest technological features and hence look out for cars that come with satellite radio, Bluetooth, MP3 player, navigation system, and mobile integration, among others.

Today, the young generation car buyers are purchasing cars out of need rather than a want. They also look out for the best car insurance plans for utmost protection. Hence, the manufacturers should consider the likes of their audience while designing the cars.

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