Mobile app markets are continuously emerging as the leaders in generating a higher rate of revenue for numerous industries. With feasible business ideas striking in mind, several business owners are turning towards mobile app development in order to increase their sales and profits. However, appropriate app marketing is another major factor for upholding successful position on the global platforms. According to the App Annie’s report, in-app mobile advertising has multiplied the revenues of Apple’s app store twice as compared to Google play store in 2016.
Considering more predictions defining the profitable impact of in-app marketing for revenues, BI Intelligence has mentioned that U.S mobile will make the profit up to $42 billion in 2018 which is more than that of 2013 growth rate of 43%. If we check out more stats, iOS app store’s overall revenue rate is expected to grow from $45.37 billion to $76.52 billion between 2015 to 2017. With these stats, it is clear that mobile app marketing is favorable to promote your services & product among the global customers and robust your business profit as well.
Generally, every leading mobile app development agencies provide in-app marketing services for introducing the app in the marketplace. Apart from launching promotional ads, app marketing may include customer data research based on the users’ preferences, demographic location, and the average time spent on accessing the mobile app by existing users. Many app marketers find this step beneficial in order to correlate their customer-oriented strategies with the products or services. Let us describe few ways of mobile app marketing for understanding that how mobile app marketing is fruitful for raising the revenue.
Shifting from CPI (Cost Per Install) to CPA i.e Cost Per Action
Cost Per Install is generalized to boost the overall rate of revenue generation with the increasing number of app installations. Though CPI is considerable for generating profits via mobile apps, many marketers are moving on to reciprocate the installation count in reference to active users. CPI bounds the marketers to determine the exact source of traffic responsible for making money. Many mobile-ad marketing agencies have upgraded CPI for witnessing guaranteed results along with targeting the real-time app users. Cost Per Action not only benefits for analyzing the campaign performance but improve it to come up with better resultant.
Targeting profitable segments for better ROI
Return Over Investment is the dominant factor to consider for accelerating app revenue rate. This includes in-app behavior, location-based research, customer behavior analysis regarding their preferences, needs, likes, expectations and dislikes. All these are basic factors of result-oriented app marketing and they are highly favorable for targeting right customers and stay updated with the current app marketing scenario.
Integration of Add Links Favors Marketing
Many mobile app marketers make use of this technique to steer a large number of potential users towards the mobile app. With the addition of links along with the push notifications, more and more online visitors are auto redirected to the significant web pages of your business related site. In this way, added links are essential for driving increased traffic on the app and promoting it effectively for successful mobile in-app marketing.
Increasing App Conversion Rate via Regular Event Updates
User engagement is a necessary for ensuring increased rate of revenue generation. Mobile app marketers tend to focus on multiple user sessions and number of page views in order to strategize for taking upcoming steps in the mobile app marketing process. Many mobile app users are interested in certain kind of events and by delivering regular updates, you are retaining them as active users. This type of mobile app marketing improves user engagement in many ways and following are they:
- Helpful in determining inflection points through user onboarding- Retaining users via amazing onboarding process is the best step for effective app marketing. Considering the fact that onboarding process adds value to the app and attracts the online visitors, almost every app marketers adopts this technique for engaging the existing app users.
- Engaging users by facilitating better app installation ability- High-quality installations are necessary for retaining user engagement in the most positive way. After concluding with the onboarding process appropriately, mobile app marketers must focus on upgrading the app installation performance.
- Learn and analyze the users’ app uninstallation behavior: Many leading app marketers say that analyzing the realistic patterns of user app installation behavior is the best way to determine the lapses in app marketing.
Scrutinizing Feasibility of Campaigns
Conducting ad campaigns is crucial for in-app marketing. Each and every aspect of app marketing campaigns is tested and analyzed in order to determine the most favorable among them. Mobile app marketers implement their own strategies and tools to make out the best use of campaign-based marketing.
Summing it up!
Mobile app marketing incorporates numerous tasks for generating increased revenues and drive profit rate. There is no doubt left that in-app marketing not only promotes your products or services but also derives real-time sales of your business. So, if you want to introduce your business related app successfully in the market and boost the profit, you need to avail mobile app marketing services from a reputed firm.