Over the past ten years, one of the biggest shifts we’ve seen in internet technology is the rapid rise in video content. Video is no longer restricted to the television alone, and from clips produced commercially to content directed by amateurs and filmed on smartphones, video is absolutely everywhere. And, new technology is only expected to lead to an increase in video, in terms of accessibility to both video hardware and software, along with the bandwidth required to upload and download quality video content. Studies show that web users spend more time watching digital video than they do on social media per day, so it’s no surprise that video is quickly becoming an integral part of every marketer’s campaign. Here are some reasons for every business to focus on creating video content.
#1. Tell a Story:
When it comes to telling the story of your brand, there’s no better way to do it than with video. Today’s web users don’t just want to hear about the products and services that you sell; they also want to know more about your brand and the story, values and missions behind it. By using video, you can effectively get your story across to your audience using the type of tone and voice that you want to portray. For more information on getting started, visit Spiel.
#2. Grab Attention:
With more people watching digital video than ever before, it’s one of the best ways for you to grab the attention of your followers, viewers and potential customers. Undoubtedly, watching a short digital video is far easier and much less time-consuming than reading a lengthy blog post or social media status update, and it’s more pleasurable than viewing images. In addition, studies show that it’s easier for us to take in the information that we learn from a video, meaning that your viewers are far more likely to remember what you’ve had to say.
#3. Be More Authentic:
Online, videos tend to be one of the biggest markers of authenticity for a company or brand. For example, instead of asking your customers for written reviews only, you could create some videos of them using the products and services and giving their honest opinions. Not only does this allow your potential customers to better connect with your existing ones, it’s also an excellent method of showcasing your products and services in action.
#4. Build Relationships:
Lastly, focusing on digital video for your company can help you build better relationships with your customers. For example, your followers will enjoy seeing behind-the-scenes videos of your brand in action, as this allows them to put faces to names in terms of your staff and get the low-down on how you do things. You could use platforms such as Facebook Live to broadcast in real-time and really help your customers to feel that they are involved in the action.
These are just some of the main reasons why more and more businesses are creating an increasing amount of video content. If you have any thoughts on this to share, then we’d love to hear from you in the comments.